Barrio Business Blueprint
The blueprint for equine bodyworkers to build a waitlisted business 👏
You can enjoy owning your business while finding financial freedom to do what you love - and I’m here to teach you how!
I’ve taken my years of success (and failure) and created the most comprehensive equine bodyworker business course on the market that doesn’t just teach you the basics of running your business, but how to thrive and enjoy business ownership as an equine bodyworker.
Enrollment Details
Details:
This course is offered in small-group cohorts of 3-5 students at a time to ensure that each student receives the fullest extent of guidance, support and care in their investment.
2026 Dates
January 19, 2026 - February 28th, 2026 FULL
May 4, 2026 - June 13, 2026
August 3, 2026 - September 12, 2026
On-demand lessons are available weekly for students to view at their own pace.
We meet as a small group 1x/week to review the coursework, go over real-life scenarios, and have the opportunity for round table discussions with other bodyworkers.
24/7 access to a digital classroom with fellow students in your Cohort to discuss and review material with.
1:1 coaching call with Liz at the completion of the program.
Requirements:
Serious about starting, building, or organizing your equine bodywork business.
Ability to commit to 1-3 hours of coursework and homework per week (choose days/times that are convenient for you) for the duration of the 6-week program.
Ability to commit to attending as many live calls as possible (days/times TBD based on attendee timezones and availability).
Willingness to try something new and step outside your comfort zone.
Investment:
$1,497.00
✅ 6-weeks of business growth education through over 25 lessons
✅ 6 hours of live group-coaching sessions
✅ Weekly pop-in office hours for individualized support through the coursework
✅ 1 personalized 1:1 coaching call with Liz
✅ Financial freedom and joy of business ownership (priceless 😉)
Blueprint Graduate Feedback
“This course was truly a blessing. Comprehensive and detailed. I learned so so much and have a lot of take aways and homework for the year. I am more confident in feeling I can keep moving the needle towards a successful well oiled-machine and take my business full time. You have a skill at being organized and developing efficiency through systems plus you truly care about helping bring along new practitioners which is incredible. I really found a ton of value of weekly live calls-this was why I took the course. watching presentations online without any instructor or student interaction is not nearly as helpful and I place a lot of value in courses that do this. Thank you Liz! This was a great experience!”
Caroline Kosh, Low Country Equine
“I loved this course and would recommend it to any equine bodyworker. Being a professional bodyworker isn't just about providing a service to horses, it's also a business, and this class covers all of the nuts and bolts of how to run the business well. Liz is not only competent and caring, she is also a successful business woman, which makes her ideal for teaching this course. You will gain essential information from marketing to finances, and you will gain confidence and support. If you're going to be an equine bodyworker, I would take this course as part of your education investment.”
Tracy Smith, Equi La Vie
"Even though I have been a body worker for awhile, I wanted to join Barrio Business Blueprint because I always knew there was more I could be doing, just didn’t know what , where to start or who to turn to for advice.
Liz has created a course that is not only covers in detail all topics related to starting and maintaining a business, she created a supportive space where we are all thinking and going through the same things.
I was so motivated after our zoom calls I completed tasks I had previously felt overwhelmed by! I’m so grateful for Liz and the supportive friendships made during this course."
Lisa Beyer, Mystique Integrated Equine Bodywork
Full Course Outline
Education + Skill Development
Certification options
Continuing education
Legal + Regulatory Compliance
Legal requirements by state
Scope of practice
Business formation (Sole Proprietorship vs. LLC)
Business licensure
Insurance + Risk Management
Liability release
Liability insurance
Disability insurance
Personal safety
Risk management
Biosecurity
Technology Integration
Artificial intelligence
Graphic design
Business management software
Booking platforms
Bookkeeping platforms
Billing platforms
Email Marketing platforms
Business Branding
Defining your brand
Mission, Values, Personality, Ideal Client, Unique Edge
Visual brand elements
Logo, Color Palette, Fonts, Graphics, Feel/Mood
Online Presence
Email/Gmail
Website
Social media
Google Business
Digital Organization
Mentality + Navigating Imposter Syndrome
Imposter Syndrome
Quieting the voice that says “I don’t know enough”
Navigating “competition” in the market
Operations + Setting Yourself Up for Success
Systems + processes
Smart scheduling
Staying organized
Pricing
Policies & Permissions
Marketing + Client Acquisition
Mindset
Ideal Client + Ideal Location
Barn Aisle Speech
The Power of Storytelling
Target Environments
Strategy Ideas
Marketing Materials
Social Media Marketing
Confident Communication
The Power of the Rebook
Professionalism + Business Presentation
First Impressions
Communication Etiquette
Equine Ethics
Credibility
Community Involvement
Financial Management
Bank Accounts
How to Pay Yourself
Bookkeeping Options
What Should Your Business Own?
Taxes
Budgeting + Saving
Sustainability + Scalability
Sustaining a successful business
Maintaining your body
Scaling up (more money, less time on horses!)