What you need on your website as an equine bodyworker ⬇️

I'm going to start with a bit of tough love:

Yes, you need a website.

No, your Facebook page doesn't count.

Social media is a great tool for connecting with clients and sharing success stories - but at the end of the day, you don't own your Facebook page. Algorithms change, accounts get hacked, and potential clients shouldn't have to scroll through months of posts just to figure out what you do.

The good news? Your website doesn't have to be fancy. It doesn't have to cost thousands of dollars. A simple Google Site is infinitely better than no website at all (pro tip: you can create a free website on any of these sites: Google Sites, Wix, Carrd, Weebly).

If you're an equine bodyworker, here are the four things your website absolutely needs.

1. Your location

This is one of the biggest mistakes I see.

If your website doesn't clearly say where you're located and the areas you serve, Google has a much harder time showing your business to local horse owners.

Don't make people guess. Include your city, state, and service area throughout your website, not just buried on your contact page. This helps both your clients and your SEO (search engine optimization).

2. Your services (and how they help horses)

Don't just list your modalities.

Your clients don't care nearly as much that you offer massage, PEMF, laser, or kinesiology taping as they care about what those services can do for their horse.

Instead of simply saying, "I offer equine massage," explain the outcome. Will your work help horses move more comfortably? Recover after competition? Reduce muscle tension? Improve performance? Support healthy aging?

People buy solutions to problems, not modalities.

3. Your pricing

I know this one makes people uncomfortable.

"But what if people think I'm too expensive?"

Here's the reality: if you don't list your pricing, many people will simply assume you're more expensive than you actually are. Instead of reaching out to ask, they'll move on to someone else.

Being transparent builds trust. It also saves you from answering the same pricing questions over and over again.

Your ideal clients aren't scared away by pricing, they appreciate knowing what to expect.

4. An "About Me" page

People aren't just choosing a service, they're choosing the person who's going to work with their horse.

Tell them who you are. Share your background, your education, your philosophy, and why you're passionate about helping horses. It doesn't need to be your entire life story, but it should help people feel like they know you before they ever send an inquiry.

Clients like working with people, not faceless businesses.

Bonus: Please (for the love of all things holy) skip the stock photos

This might be an unpopular opinion, but stock photos almost always cheapen a website.

People want to see you. They want to see you working on horses, interacting with clients, and doing what you actually do. I would rather your website have 5 blurry iPhone pictures of you than a crisp stock photo of someone else. Authentic images build far more trust than perfectly posed stock photos that could belong to anyone.

You don't need a professional photoshoot to have a professional website (although, who doesn’t love a photoshoot 💁‍♀️), you just need real photos that reflect your business.

A website doesn't need to win design awards to work.

It just needs to answer the questions every potential client has:

Where are you?
How can you help my horse?
What does it cost?
Who are you?

Answer those questions with clear information and authentic photos, and you'll already be ahead of a surprising number of businesses.

Simple beats perfect every single time.